DODGE DEMON - FELINE CREATURE / ALTER EGO - Concept Design
Early Concept

Early Concept

Early Concept

Early Concept

Early Concept

Early Concept

Early Concept

Early Concept

Head proposals

Head proposals

Client: MindoverEye / DODGE (FCA)
Role: Concept Designer

Early Concept art for the Dodge Demon car.
The goal was to design the feline "Alter Ego" of the DEMON car for commercials series and official presentation of the vehicle.
This guy got the approval from FCA before they decided to change the concept in a human-like demon.
The whole project was done in about 7 days of work.
Materials: Tires and metal for the skin-plates, transparent membrane showing the engine inside.
It would have been cool to see this plates deforming showing the incandescent body while moving.

I designed about 90 head variations for giving to the client a huge amount of different design proposals.

Art direction: Ergin Kuke